Mary Lockrem, a familiar face in the Palm Springs radio scene, is making a move to Connoisseur Media's 98.5 The Bull (KDES-FM) as their new midday host. This transition marks a significant shift for Lockrem, who previously spent two and a half years as a morning co-host at KPLM, a part of The Big 106. Her departure from KPLM in April 2025 signals a new chapter in her broadcasting career.
Lockrem's appointment at 98.5 The Bull is a strategic move by Connoisseur Media, aiming to strengthen their lineup and enhance their presence in the Coachella Valley. The station's shift to locally originating programming from 6 am to 7 pm weekdays further emphasizes the importance of this hire. Lockrem's new show, titled 'On Air with Mary,' will air from 10 am to 3 pm, filling a crucial time slot in the station's schedule.
The excitement surrounding Lockrem's arrival is palpable, as evidenced by the positive statements from her new colleagues. Sommer Frisk, Regional Vice President, praises Lockrem's 'authentic voice, winning spirit, and passion for serving her community.' This sentiment is echoed by Operations Manager Todd Violette, who highlights Lockrem's 'experience, personality, and genuine connection to our community.'
What makes this transition particularly intriguing is Lockrem's history with the station. Her previous role at KPLM, a part of The Big 106, suggests a familiarity with the local market and a potential understanding of the audience's preferences. This experience could prove invaluable as she takes on the challenge of leading 'On Air with Mary.'
The move also underscores the competitive nature of the radio industry. Connoisseur Media's strategic hiring of Lockrem demonstrates a commitment to maintaining a strong presence in the market. With her new role, Lockrem will undoubtedly play a pivotal part in shaping the station's future and connecting with the listeners of Bull Country.
In my opinion, Lockrem's transition to 98.5 The Bull is a significant development in the Palm Springs radio landscape. Her presence will not only fill a crucial time slot but also contribute to the station's overall success and community engagement. As she embarks on this new journey, the anticipation among listeners and industry peers alike is palpable, leaving everyone eager to see the impact of her authentic and engaging style on the airwaves.
